Predictably Irrational: The Hidden Forces That Shape Our Decisions

Title: Predictably Irrational: The Hidden Forces That Shape Our Decisions Author: Dan Ariely E: 1702326 ISBN: 9780061353239 Publisher: HarperCollins Published: 2008 Binding: Hardcover Language: English Edition: 1 Number of Pages: 294 Section: Business & Economics | Economics | General Condition Note: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Publisher Description: Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when o