Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)

Title: Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing) Author: Seth Godin ISBN: 9781591840213 Publisher: Portfolio Published: 2003 Binding: Hardcover Language: English Condition: Used: Good Moderate edge wear. Binding good. May have marking in text. We sometimes source from libraries. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1655232 Publisher Description: Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.