Small Data: The Tiny Clues That Uncover Huge Trends

Title: Small Data: The Tiny Clues That Uncover Huge Trends Author: Martin Lindstrom ISBN: 9781250080684 Publisher: St. Martin's Press Published: 2016 Binding: Hardcover Language: English Condition: Used: Very Good G 1625784 Publisher Description: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... - How a noise reduction headset at 35,0