Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Title: Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Author: Joseph A Michelli ISBN: 9780071477840 Publisher: McGraw Hill Published: 2006 Binding: Hardcover Language: English Publisher Description: WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-an