Switch: How to Change Things When Change Is Hard

Title: Switch: How to Change Things When Change Is Hard Author: Chip Heath ISBN: 9781847940322 Publisher: Random House Business Books Published: 2011 Binding: Paperback Language: English Condition: Used: Near Fine Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1656428 Publisher Description: ___________________________________Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortc