Wikinomics: How Mass Collaboration Changes Everything

Title: Wikinomics: How Mass Collaboration Changes Everything Author: Don Tapscott ISBN: 9781591841388 Publisher: Portfolio Hardcover Published: 2007 Binding: Hardcover Language: English Condition: Used: Near Fine A 1629600 Publisher Description: In just the last few years, traditional collaboration?in a meeting room, a conference call, even a convention center?has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, "Wikinomics" proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, "Wikinomics" challenges