Rolex Air King "Dominos Pizza" ref.14000 from 1999

The history behind the Domino's watch is as fascinating as the watch itself. According to Domino's founder Tom Monaghan, the Domino's Rolex was part of an informal incentive program that began in 1977. When a franchisee saw Monaghan wearing a unique Bulova watch with the Domino's logo on the dial, he asked the founder what it would take to get the watch. Monaghan responded easily: "Deliver a week's worth of twenty-thousand-dollar sales." Of course, the franchisee did just that and a new incentive program began. Monaghan realized the motivating power of watches. $10,000 in sales would earn him a Hermès tie, and $20,000 in sales in a week would earn him a new Rolex Air-King with the Domino's logo. The challenge became known as the Rolex Challenge, and many franchisees did not hesitate to go for the grand prize. Years later, Domino's changed the goal to $25,000 in sales instead of $20,000, and they have to do it for four consecutive weeks. After all, Rolex watches cost more today than th