The Art of the Jeep

The Art of the Jeep From Propaganda to Advertising Author:Jérome Hadacek Language:English Format:Hardcover Dimensions:9" x 12.25" Pages:160 Photos:approximately 350 illustrations Publisher:Histoire and Collections ISBN:9782352502210 Item No. 9782352502210 The Jeep, despite its small engine and public underestimation, represents the most well known example of an American manufacturer’s success at making the transition from war propaganda to mainstream popular advertising.Made famous by the appearance of a few articles, images of the Jeep could be found everywhere: on stationary, match boxes, playing cards, and appeared to invade America and then the world. The firm Willys further strengthened the phenomenon by inundating the press with large format color advertisements in order to compete with Bantam, the original maker of the engine. While the group was in reality too small to tackle both the demand of this proj