REM KOOLHAAS & OMA | Projects for Prada Part 1

Scarce in original publisher's seal. New, sealed copy.  Photos of pages in listing are from another copy. Prepared on the occasion of the exhibition : OMA/AMO Rem Koolhaas Herzog & De Meuron Book design by OMA/AMO. 2001 publication From the publisher: "With his inimitable style and unique view of architecture and design in the international urban milieu, Dutch architect Rem Koolhaas presents his theories and designs for Prada Stores in New York, Los Angeles, and San Francisco in this new book, "Projects for Prada Part 1." Beginning with the idea that "Indefinite expansion represents a crisis...it spells the end of the brand as a creative enterprise," Koolhaas suggests as an alternative to this dreary result that "...expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." From this introduction, Koolhaas proceeds to