Starting a Business: Advice, Fundamentals & Strategies

This volume addresses a wide range of topics surrounding how to start a business. The carefully researched content is written in easy-to-understand language, providing readers with in-depth, accessible information about the many factors to consider when building a business from the ground up. Topics covered include business law, consumer demographics, financial statements, marketing research, outsourcing, product innovation, real estate, technology in business, and many more, offering readers a comprehensive guide to simplifying the complex world of entrepreneurship.