Perlacolor Purity 10/0 Platinum Blond Ammonia-Free Permanent Color - 100 mL

Perlacolor Purity 10/0 Platinum Blond delivers rich, long-lasting permanent color in an ultra-gentle, ammonia-free formula. Specifically designed for sensitive scalps, this professional color is enriched with organic teas that nourish and protect while achieving bold, lasting coverage. Ideal for clients seeking expressive color without the use of harsh chemicals.Features:No ammonia, resorcinol, or PPD - perfect for allergy-prone or sensitive users.Organic white, green, and red teas provide antioxidant protection.Delivers vibrant, natural-looking color with excellent gray coverage.Creamy, non-drip texture for smooth, even application.Vegan and cruelty-free formula.How to Use:Mix color and developer in a 1:1 ratio.Apply to dry, unwashed hair.For first-time coloring: apply to mid-lengths and ends for 20 minutes, then to roots for 30 minutes.For root touch-up: apply directly to roots and leave for 40-45 minutes.Rinse thoroughly, shampoo, and condition with color-safe products.Warnings:Alwa