Joico Defy Damage Protective Masque

Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair. Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Benefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down Proactively builds hair's resistance to damage Leaves hair soft, shiny and healthy *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque Key Ingredients Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.