Signature Collection

Normcore Shampoo and Conditioner- packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. packed with nutrient-rich sea buckthorn, normcore signature conditioner leaves hair 7x more conditioned* and results in nourished + soft hair. Soulfood- this ultra-luxurious hair mask is rich and creamy but never weighs hair down. packed with vitamins, nutrients + our signature sea buckthorn, soulfood conditions hair for your softest, silkiest + smoothest strands ever. The Wizard- a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style. The Wizard Silicone-Free- it's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time, reduces frizz, + detangles all hair types. Superfruit Star- a multitasking hair oil hero that’s clinically proven to make hair 7x stronger, 2x smoother with 86% less breakage.* use