Violet Romance Shampoo

A gentle cleansing private label purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair. Add your custom branding and we believe you will love it! • Provides color-neutralizing and nourishing benefits to lighter hair tones• Extra-mild formula gently cleanses and smooths the cuticle• Cool violet pigments help to brighten and/or enhance blonde, gray, or whitehair while neutralizing yellow tones• Removes brassiness caused by natural factors such as the environment,discoloration or sun exposure• Restores vibrancy to blonde and highlighted hair• Hydrates and adds shine• Improves humidity resistance Key Ingredients: MOROCCAN RHASSOUL CLAY – One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder.Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and condition