1960s Benrus COMPETITION Watch 17 Jewels Wristwatch Model 11E4B8 Display Back

BENRUS Watch Company - Founded in New York City in 1921, The Benrus Watch Company is a former American watchmaker founded by three Romanian immigrants: Benjamin Lazrus, his brother Ralph Lazrus, and their friend, Jacques Reymond. The company was named by combining the first names of Benjamin Lazrus and Reymond. In the early years, the company focused on manufacturing precision timepieces for the military and aviation industries. During World War II, Benrus became a major supplier of watches to the U.S. military and produced over one million timepieces for soldiers and aviators.  After the war, Benrus shifted its focus to the civilian market and became one of the leading watch brands in the United States. With their innovative designs, Benrus watches were popular with both men and women. In the 1950s and 1960s, with the introduction of several iconic watch models, also a period of great success and innovation, Benrus Watch Company was at the height of its success and was one of the lead