HELBROS Invincible Wristwatch 17 Jewels Day/Date Swiss Made Watch

HELBROS WATCH Co. – “Helbros watches are a fantastic part of the US watch story, "one of the most popular brands of the 50's and 60's."  Helbros was a major US watch company, founded in 1913 by the Swiss-German Helbein brothers, the company registered a trademark registered in New York in 1916 and in Geneva in 1918. William Helbein, one of the brothers and founders, later, he was for long time the company president; he was at first a diamond importer (his father was a diamond merchant) and later a watch assembler. Helbein was an important figure, he was the first chair of the American Watch Assemblers Assocciation and was a Director of the American Watch Assocciation.  By 1920's Helbros used all the mediums available to sell watches, they used print advertising, radio advertising and later TV shows from the 1940's onwards. Helbros distributed watches through catalogues, shops, dealers, approval, and any other way that the company could find. "Helbros made watches for any taste, and pre