SEDU/ ICON Professional Hair Dryer

A new icon for a new era. Styling fatigue is a thing of the past with the revolutionary SEDU Icon – the world’s most lightweight professional hair dryer! Designed with an innovative, self-cleaning, brushless motor, you can now command 4x faster-drying power at the touch of a button. The Icon offers sleek, ergonomically-designed sophistication, complete with a thoughtful curation of the most in-demand contemporary features. INNOVATIVE DESIGN World's most lightweight dryer 35% quieter than traditional hair dryers  ​Active Oxygen Technology creates an unparalleled shine. ​Contemporary minimalist design Revolutionary design dries hair 4x faster. Brushless Motor Quiet, high efficiency, performance that exceeds expectation. This cutting-edge technology is not only 40% less noisy, but the motor is designed to sustain less mechanical wear over time, ensuring its longevity. Micro Filter Technology Ultra-fine mesh traps dust and dirt particles, further protecting the motor a