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BOY LOGO PRINTED IN SILVER UNDER SID GRAPHIC. (BOY HISTORY) Acme Attractions was a London clothing store on Kings Road, Chelsea, London, that in the early 1970s provided a place for many punk and reggae musicians and scenesters to hang out. Shop assistant and manager Don Letts described Acme Attraction as a place "where the interaction between the different factions became more important than selling merchandise, even though at that age it was a deadly combination". Acme Attractions was inspired by Malcolm McLaren and Vivienne Westwood's Fifties-inspired boutique Let it Rock (revamped in 1972 and renamed Too Fast To Live Too Young To Die), ironically Prior to conceiving BOY, Stephane had been selling 50s clothing to Malcolm Mclaren at his shop ‘Let it Rock’ before opening the his legendary style outlet ‘Acme Attractions’ - which counted punk DJ and filmmaker Don Letts,. In spring 1974, a radical change saw the shop become Sex: selling fetish wear and Westwood's innovative designs. Acme