The Foundation

As Featured in: Good Morning America!  Shade match stress? Nah. Hit the Find My Shade (near add to cart button) quiz or swing by JCPenney to get matched. Have more questions? It’s all in the FAQ: HERE   Flawless skin, no filter needed.This foundation gives you buildable coverage that feels weightless, breathable, and never cakey. With 40 shades designed to match every undertone, it’s made to flex with you — from natural everyday looks to full glam moments. Dermatologist-tested, vegan, cruelty-free, and infused with skin-loving ingredients, it hydrates while it perfects. Because beauty should feel as good as it looks. Empowering Every Shade of You. Why it hits different:   40 Inclusive Shades – Developed to represent every undertone and complexion. Flex Technology – Adjusts to your skin throughout the day, preventing cakiness or settling. 10-Molecule Hyaluronic Acid – Delivers deep hydration across multiple skin layers. Rosa Canina Fruit Extract – A natural antioxidant that he