Aero Socks

Years ago Josh convinced one of our ProTour teams to move every rider to aero socks for every event. The savings from aero socks are one of those crazy things in cycling that we mostly still can't believe, but repeats in the data every time.. 8-12 watts of savings at 50kph, unbelievable. Little did Josh realize that he was about to be responsible for a mutiny among the riders. Early in the spring classics, the problems began, the ribbed lycra cuffs which lead to the improved aerodynamics would fall down.. constantly. Thus started the mission. Can we make an aero sock, that is first and foremost a really good sock? Josh worked with a team in Italy who is quite famous for making the finest socks in the world, and who also has some of the most modern kitting machinery in the world. The goal was to make a knit sock that won't fall down, but has a combination of smooth and rough texture to trick the air into flowing around the lower leg more efficiently. The result is a sock which matches