Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks. With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.     Course Outline Module One: Getting Started Housekeeping Items Pre-Assignment Review Workshop Objectives The Parking Lot Action Plan Module Two: Facebook Pros / Cons Likes / Comments Posts / Links Tracking and Measurement Practical Illustration Module Two: Review Questions Module Three: YouTube Pros / Cons Channel Content and Voice Tags and Measurement Practical Illustration Module Three: Review Questions Modu