Business Analytics [Paperback] 2e by Evans

Product details Brand New Paperback: 656 pagesPublisher: Pearson; 2 edition (28 April 2016)Language: English ISBN-10: 129209544X ISBN-13: 978-1292095448Product Dimensions: 20.7 x 2 x 25.6 cmAlternative US Edition For Reference Only ISBN-13: 978-0321997821 ISBN-10: 0321997824   ** Newer 3rd edition available **   Description Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.