Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition [Paperback] 15e by Thomas Wheelen

Product details Brand New Paperback: 432 pages Publisher: Pearson; 15 edition (21 Nov. 2017) Language: English ISBN-10: 129222729X ISBN-13: 9781292227290 Product Dimensions: 20.3 x 2.5 x 25.4 cm Alternative US Edition For Reference Only ISBN-13: 9780134522159 ISBN-10: 013452215X   Description Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.