Certain Success: 12 Steps to Achieve Success in Anything

Success can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things. Your success in life can be assured; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship. Life can hold nothing but failure for the ill-natured, unsociable, disgusting tramp who is known to be ignorant, lazy, shiftless, a spendthrift, a liar, and an all-around crook. Such a worthless man will make a complete failure of life because he is so dis-qualified to succeed. On the other hand certain success ought to be achieved by the good-natured, intelligent, reliable man who continually wins friends; the truthful man who has a fine reputation for thrift, honesty, neatness, and love for his work. He seems entirely worthy of success. Yet for reasons that baffle himself and his friends it sometimes happens that such a man is unsuccessful. The defeat in lif