The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.Binding Type: PaperbackAuthor: Craig SimpsonPublisher: Entrepreneur PressPublished: 10/11/2016ISBN: 9781599185965Pages: 214Weight: 0.65lbsSize: 8.50h x 5.40w x 0.60d