The History of Graphic Design. Vol. 1, 1890–1959

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters). Designer: Jens Müller and Julius WiedemannPublisher: TaschenLanguage: EnglishSize: 9.7 × 14.6" / 246 × 370 mmPages: 480Publication: 2017 Binding: Hardcover