Advertising, Branding, and Marketing 101: The quick and easy guide to achieving great marketing outcomes in a small business

When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including: - Identifying Target Markets - Marketing and Brand Planning - Media and Promotions - Websites and Social Media - Customer Service Essentials - Gaining Repeat and New Business - Building Your Reputation Through Public Relations And how to create an easy strategy and budget for all your advertising and marketing investments. This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you