Artificial Intelligence in Marketing and Consumer Behavior Research

In the past decade of marketing scholarship, researchers have begun to examine the promise of AI technology to address practical problems through a consumer lens. Artificial Intelligence in Marketing and Consumer Behavior Research reviews the state of the art of behavioral consumer research involving AI-human interactions and divides the literature into two primary areas based on whether the reported effects are instantiations of consumers displaying a positive or negative response to encounters with AI. This monograph aims to contribute to the literature by integrating the growing body of AI research in marketing and consumer psychology. In doing so, the authors focus on the burgeoning yet less examined behavioral studies conducted in marketing and consumer behavior. They also identify the theories and process mechanisms that explain the reported effects. Artificial Intelligence in Marketing and Consumer Behavior Research proceeds as follows. Section 1 examines the history of AI rese