St. Louis Rib Rub

You need a good rub to balance BBQ sauce and this one has some sweetness with a touch of sassy -attitude that best reflects what you’d find in a local St. Louis neighborhood. The key to this rub is brown sugar which provides the sweetness while the celery salt rounds out the flavor profile. You’ll also find a delicious hickory undertone. Hand blended from brown sugar, domestic paprika, celery salt, garlic salt, hickory salt, onion powder, ancho chilies, red pepper flakes, fennel seed, black pepper and vinegar powder.