Marketing Fundamentals Assessment

The Marketing Fundamentals test is aimed at assessing the skill level of the test taker in identifying marketing strategies, applying pricing, setting plans, conducting research as well as creating promotions. This test is appropriate to administer to entry level marketing personnel. Tests for Business Writing, Internet Research and Project Management Fundamentals are also available.  Total Questions 46 Question Types Multiple Choice Competencies Tested PlanningTechnicalPriceResearchProductPromotionsPlace Tasks Tested Implementing the Marketing PlanDriving the PlanSetting the PlanPlanning within BudgetPost Marketing PlanIncreasing Market PenetrationPurpose of MarketingUnderstanding the Marketing PlanMarket SegmentationDemographic SegmentationsIdentifying a MediumMarket ShareUse of a RetainerFour Components of MarketingReturn on Investment (ROI)Setting the PriceIllegal PricingEffects of PricingIdentifying the Price LeaderPrimary and Secon