D as in Direct Trade / Honduras Finca Terrerito

The Letter D D is for Direct. Coming off of the letter C is for Commodity, this end of the value chain spectrum presented itself in the most obvious way. The coffee selected for this is from Honduran producers, Leticia Lopez and Harry Hutchins of Finca Terrerito (a farm that has been with the family for 5 generations). I have had the pleasure of purchasing from them for years now. I was able to interview Harry who has many roles and acts as the person behind their sales force. It’s important that I don’t use words that make it seem like I’ve had a relationship with the farmers of this coffee beyond phone call pleasantries and order requests. My direct trade connection with this group is primarily that of customer. Terms like partnerships or even using a word like relationship can suggest that something stronger or more impactful is happening. The sort of wonderment we have come to feel or appreciate about International Trade between just the producer and roaster has given us reason to