Beachwaver X Ashunta Sheriff Beauty

This holiday season, we’re not just running daily deals — we’re celebrating women in business! As an independent, women-owned company, Beachwaver stands with and for all the phenomenal women that show up with their creativity, hard work and passion. Today's phenomenal founder is Ashunta Sheriff-Kendricks with Ashunta Sheriff Beauty. Ashunta Sheriff-Kendricks is a celebrity makeup artist with 30 years of experience in the beauty and entertainment industry, trusted by icons like Alicia Keys, Zendaya, Rihanna, and most recently Taraji P. Henson, where her artistry on the hit FOX series Empire earned her two Emmy nominations. After decades behind the scenes perfecting faces and consulting on product formulation and development for some of the world’s most recognized beauty brands, Ashunta took her expertise and vision to create Ashunta Sheriff Beauty—a brand rooted in performance, innovation, and inclusivity, designed to deliver luxury that truly works for everyone. A firm believer that m