Straight Talk About Public Relations

200 pages | Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.Creating