The Downsell Email Sequence Copy Template

So your last pitch wasn’t a fit for the customer. Good news, you’re normal (wink): that happens in sales. Instead of peacing out, get back in the game—use these emails to serve your customer by offering them something more in line with their needs … & boost YOUR revenue. Use the Downsell Email Sequence Copy Template to transition out of launch mode and serve up a low(er)-ticket offer to your leads who didn't purchase.  Ensure they know you understand the challenges they might be facing and that you're the one to help them sort it all out with this template. Get a library of plug-and-play, tried-and-true email sales copy options to create a 4-part sequence that follows our agency-fave PARIS framework. You'll get ... Instant access to the Google Doc template in a 38-page download file format makes it easy for you to copy/paste and edit text directly in Docs (Don't use Google Docs? Simply download as a .docx file to use in an office suite program like Pages, Word, or OpenOffice; or export as a PDF compatible with programs like Preview, Adobe Acrobat Reader, etc.) Access to the Over-the-Shoulder Copy Crafting™ tutorial to help you get started with the template, so you can understand how to add in your voice and style 12 total emails based on old-school direct sales copywriting principles, including: Email #1: The Problem/Pining for Email Email #2: The Agitate/Amplify Email Email #3: The Reassure/Reimagine Email Email #4: The Imagine/Interesting Data Point (+ I’ll Stop) Email 3 variations on each of the above emails based on your downsell strategy, whether you're selling a smaller price point, suggesting a pivot, or offering the chance to hop a step of your offer ladder Guidance on suggested send times & AI Prompts for each of your new emails and overall email sequence strategy  A Downsell Email Sequence Copy Template walk-through video from Ashlyn, so you can hear her explain how to use this specific sequence, outline where you may get stuck, & unpack how to make the most of your new template  Access to any & all future template updates