Homepage Copy Template for Stationers & Calligraphers

This template is included in our signature Copywriting for Creatives™ curriculum. Out of respect to our CfC fam & alumni, this template doesn't go on deep discount. Click here to learn more about CfC! There's a homepage formula that can help your site bubble up in search ... and explain the value of paying for something as fleeting as paper goods. The thing is, most stationers and calligraphers find homepages the hardest to write. And it makes sense! That ONE page has got to appeal to ALL the types of clients in your audience—those who want your priciest offer, those who want your lowest-priced offer—ALL at once! Woof. That's a tall order. But if you can see how your homepage is like an airport terminal, getting your paper-loving people to the right gate so they can safely reach their destination product or service ... ... then that's what I can help you uncover on your homepage. This simple 11-point homepage framework could change the way your website converts—forever. You’ll structure your high-converting page with exactly what needs to be included (and in what order)—down to every last word and headline, so you can help potential clients understand who you are and what you do. Helping you get over that blinking cursor is my specialty—and I've taught and written about page copy for 5+ years. It's time to figure out how to specifically say how YOU work to make lives better with your craft.