About Page Copy Template

This template is included in our signature Copywriting for Creatives™ curriculum. Out of respect to our CfC fam & alumni, this template doesn't go on deep discount. Click here to learn more about CfC! Have you made this mistake on your about page? "Hi, I'm ____, and when I'm not____, most days you'll find me ______ ... "^^^ The days kicking off your about page copy like this are donezo. :) You've got more personality than that—I'll prove it to you! You've heard your about page isn't supposed to be about "you" as much as your reader ... but HOW do you write it? And if it's supposed more sales copy-focused than resume-ish, where do you put all the nitty-gritty about your why you love what you do, your credibility, what you’ve done for your clients, how you cut your chops, fun personality bits, and more? Get my go-to A.R.T.I.S.T. About Page Framework & uplevel this super-visited website page. You’ll structure your high-converting page with exactly what needs to be included (and in what order)—down to every last word and headline, so you can help potential clients and customers understand who you are and what you do. Helping you get over that blinking cursor is my specialty—and I've taught and written about page copy for 5+ years. It's time to figure out how to specifically say how YOU work to make lives better with your craft.