Mastering Measurement-Driven Design

Become the most effective climate advocate you know and transform your project with laser-focused measurement-driven design. In this 18-part video course, you'll learn how to design your data, and your entire project, in a way that really gets people to respond with an action. This course focused on a systems-theory feedback loop-centered approach to designing apps, digital displays, energy labels, or campaigns intended to influence humans to change. Essential learning for anyone seeking to make measurement-based environmental change. We cover the core theoretical and design-thinking system you need to create the baseline measurement system that your gamification, front end UI/UX, and storytelling concepts will branch from. In this course, you get: 18 videos, 3 - 10 minutes each. Lesson 1: The Biggest Mistake: The Value Action Gap Lesson 2: The Next Biggest Mistake Lesson 3: The Two Lenses Lesson 4: Your Creative Genius Zone Lesson 5: Call to Adventure Lesson 6: Measurement Lesson 7: The God Metric Lesson 8: The EPA's Fascinating Case Study Lesson 9: Disclosure Theory Lesson 10: 4 Rules for Designing Your Data Lesson 11: The ABC System Lesson 12: Avoid These Types of Projects Lesson 13: Why You Need To DIY Hardware Lesson 14: Put The God Metric on the Wall Lesson 15: Quantify Your Goal Lesson 16: Social Comparison Lesson 17: 5 Easy Gamification Techniques Lesson 18: Leaderboards  Downloads: The Seven Pillars of Behavioral Science for Climate Action Get started and learn how to sprinkle magic psychological dust that will transform your community into motivated eco-evangelists - the kind that gets people to actually do the environmental thing you need them to do.