The Indian Media Business

Author: Vanita KohliPublisher: Sage PublicationsYear: 2003Language: EnglishPages: 258ISBN/UPC (if available): 0761996494 DescriptionThe media industry is one of the fastest growing and most exciting industries in India. Estimated to be worth at least $ 5 billion and rising, it employs several million people and is closely watched by analysts and investors because of its steep growth curve. This original and highly absorbing book provides an insider's perspective of how this glamorous industry actually functions.For the very first time, all five major segments of the Indian mass media industry-print, television, films, music and radio-have been covered in a single book and that too, from a business perspective. Based on her experience as a media writer, Vanita Kohli comprehensively covers all important topics including:The business history of the Indian media industry and its possible future growth pathsThe dynamics of the film, music, radio, television, and publishing industries Legal,