Multinationals In India - Managing the Interface of Cultures

Author: Jai B P SinhaPublisher: Sage PublicationsYear: 2004Language: EnglishPages: 291ISBN/UPC (if available): 0761932054 DescriptionPursuant to the opening up of the Indian economy, numerous multinational corporations have set up shop in India. Among the various challenges they face is managing the interface of a global (or domestic) corporate culture with the deep-seated and widely varying cultural practices prevalent in India. In order to understand these processes, Jai B P Sinha selected five large multinationals representing three distinctly different cultural zones (Anglo-American, Scandinavian and the Far Eastern), and which are engaged in a wide variety of activities. Professor Sinha and his team then undertook in-depth qualitative investigations in order to understand how these five multinationals actually functioned. They also interviewed samples of managers to understand their beliefs, preferences and practices in relation in relation to their work, the organization, their c