China - Rossi

This China-Rossi poster is an Italian liqueur advertisement. In the center of the image, a woman is galloping on a horse, using a bottle of the sweet China- Rossi as her whip. The text Elixir, Tonico (Tonic) and Ricostituente (Medicine) illustrated on the poster indicate that the liqueur is a digestive and meant to have health benefits. The bottom half of the poster reads "Fratelli (Brothers) Rossi Asiago", the producer of the liqueur, and the text reading "Succursale in Piove di Sacco" can be translated to "the Piove di Sacco branch", which was the company’s Padova-based location where the distribution was likely handled for this product. China Rossi, is an Italian Liqueur produced by Rossi D’ Asiago. The Liqueur is known for its composition of various herbs and aromatic essences as well as its sweet taste. The term ‘China’ refers to a tree in South America called "China Calissaia", whose bark was an ingredient originally used by the Chinese as a digestive. Unfortunately, there