Cinzano Man on Horse - Cappiello

This striking poster by Leonetto Cappiello advertises the well-known liqueur company, Cinzano. The image features a man riding a vibrant red horse against a dark background, a wonderful demonstration of Cappiello’s artistic style. The Cinzano company, known initially for its Vermouth, dates back to 1757. Brothers Carlo Stefano and Giovanni Giacomo Cinzano are credited as the founders of the brand and are known for their creation of a red vermouth that uses a variety of plants grown in the Italian Alps. The red vermouth quickly became a favorite amongst the city of Turin, especially that of the bourgeoisie class. Cinzano remained a family operation until around 1985 when the company was turned over to a subsidiary of Grand Metropolitan which later became Diageo. In 1999, Cinzano was sold to Gruppo Campari, the company known for its production of Bitter Campari. The Cinzano brand is still very much a popular alcoholic brand to date. Today, Cinzano continues to sell their popular ve