Cordial Campari Banner

Made at the same plant as the famed Bitter Campari, Cordial Campari is a sweeter, more syrup-like liqueur based in a raspberry distillate. Cordial Campari was introduced in the middle of the 20th century and ceased production in 1992. This poster by Leonetto Cappiello is the banner in text only format used to promote the Cordial Campari product. This banner was used in conjunction with the image of the St. Bernard rescue dog. Founded by Gaspare Campari in Milan, the Campari company has been in operation since 1860. Best known for its signature drink, Bitter Campari, the company also produces wines, spirits as well as soft drinks. Presently, the Campari company is a global enterprise with its products in over 190 countries worldwide. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized renditio