Cycles Ph. Thys - Tour de France - Dunlop

The Tour de France is the world's premier cycling event, and has been held every July since 1903 (with the exception of the Vichy France years of WWII). This charming poster was created by Cycles Thys to promote their 'Tour de France' model of bicycle. We are told here that it is 'perfect with Dunlop Tires'; a classic cross-promotion! The Tour de France is iconic in the world of sports. This famous cycling race began in 1903, as a commercial promotion for a failing sports magazine, L'Auto. L'Auto's chief cycling journalist, Geo Lefevre came up with the idea of a six-day race of the sort popular on the track, but instead to be held all around France. Long-distance cycle races were a popular means to sell more newspapers at the time, but nothing of the length that Lefevre suggested had ever been attempted. This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of al