Eat More - Eat Less

During World War I, posters were an essential way to get information out to the general population. This Original Vintage Poster was designed by L.N. Britton in 1917 for the World War I U.S. Food Administration. The image encourages the reader to eat certain items such as fish, potatoes, poultry, and boiled foods. It also emphasizes the need to consume less of other products such as wheat, meat, sugar, and fats. During the year 1917, President Woodrow Wilson created the U.S. Food Administration which operated in each state. The administration was created to conserve and supply the distribution of food during the war, facilitate transport of food, and retain governmental authority over food through voluntary agreements. There were multiple efforts made during the war to conserve food. Hoover stated that "Food, will win the war." With the support of the Council of Defense and other government organizations, he encouraged homeowners to sign pledges testifying to their efforts to conserve