FDR - Buy Victory Bonds - Medium

The text of this poster is taken from a speech from President Franklin Delano Roosevelt's first term during the Great Depression in 1932, where he discusses the importance of bravery during hard times. The full excerpt is, "But failure is not an American habit; and in the strength of great hope we must all shoulder our common load." Its usage in this dramatic poster many years later is meant to illustrate to the American people how they will get through another hard time, as they have in the past. FDR looks at us in encouragement, as a family mourns the loss of a soldier family member below. Cecil Calvert (C. C.) Beall (1892-1967) was an American commercial illustrator, who specialized in portraiture. His is known for his watercolor style which emphasized bold contrasts in the popular realist style of the WWII era. He served as Art Director for the Democratic National Party. During WWII, Beall served as a war correspondent Beall and was an eyewitness to the 1945 Japanese surrender on