French Line - Liberte'

This colorful poster was designed for The French Line of cruise ships. It specifically promotes CGT's newly acquired ocean liner, the S.S. Liberte. Harbor flags fly in the foreground, with the imposing Liberte behind. The S.S. Liberte sailed from New York to Plymouth, England to Le Havre, France. It originally sailed under Norddeutsche Lloyd under the name SS Europa from 1928 until CGT purchased it in 1950, and it was a sister ship to the famous S.S. Bremen. Edouard Collin (1906-1983) created this striking poster around 1950. Collin began his artistic career at the renowned Ecole Nationale des Beaux Arts in Paris. He was the artistic director for CGT from 1950 -1959, and created many wonderful posters for the company. He also designed the ships' menus, schedules, and many other design elements. The Compagnie Générale Transatlantique (commonly shortened to "CGT"), typically known overseas as the French Line, was a shipping company established in 1861. It began as an attempt to revi