Plombieres Les Bains - Senechal

This original vintage travel poster by Adrien Sénéchal (1895-1974), created in 1939, promotes Plombières-les-Bains, a picturesque spa town nestled in the Vosges region of France. The design captures the serene beauty of the area, with its lush forests, charming terracotta-roofed town, and the iconic steaming waters of its thermal baths. Framed by silhouettes of pine trees, the composition draws the viewer’s eye to the luminous white plume of water rising from a basin, symbolizing the healing properties of the thermal springs. Plombières-les-Bains has been renowned for its therapeutic waters since Roman times, celebrated for treating ailments such as rheumatism and digestive issues. This poster was commissioned by the SNCF as part of a campaign to encourage health-focused tourism, emphasizing the town’s accessibility—just five hours from Paris by direct trains. Sénéchal’s Art Deco-inspired design employs a bold contrast of deep blues and vibrant whites, paired with elegant typography