Spa Citron

This vibrant Belgian poster was created to advertise Spa-Citron, a refreshing drink made from lemon and the famous mineral water of Spa, Belgium. The mineral waters of Spa, sourced from the Ardennes region of Belgium, had been celebrated for their purity since the 16th century and were among the first to be bottled for wide distribution. By the 20th century, Spa had become an international brand, expanding into flavored sparkling waters such as Spa-Citron. Posters like this one reinforced the product’s reputation for natural refreshment while presenting it in a lighthearted, memorable fashion. The artist signed the work simply as “Geo,” though little is known about his full identity. Active in the mid-20th century, Geo produced commercial posters that embraced the cheerful, whimsical style typical of postwar European advertising. His work reflects a period when poster design favored bold imagery, humor, and surreal transformations to instantly communicate the essence of a product to a