Principles of Marketing 7th Edition

    e-books can be used on all reading devices.     Immediate eBook download after purchase. Format     :  Searchable PDF, can print physical copy.Author(S) :  Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip KotlerDuration   :  No expiry date, Use forever.Title          :  Principles of Marketing Edition      :  Seventh Publisher  :  PearsonYear          :  2017ISBN         :  9781488611841     Description : A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.The latest edition enhances understanding with