Green Rooibos (Organic) Tea

Green Rooibos (Organic) Tea: Sweet, pleasant cup with delicate herbaceous notes. Lightly fruity finish. Organic Green Rooibos is one of the more recent developments in Rooibos history. The modern Rooibos industry was started in 1904 by Benjamin Ginsberg, a Russian immigrant to South Africa whose family had been in the tea business for years. This experience gave him the marketing savvy to know how to produce and sell what his intended target consumer was looking for. Initially, Benjamin realized that Rooibos could have a broad mass appeal owing to its unique delicious flavor, purported health benefits, and the scarcity of black and green teas throughout the South African colonies. For a time, his standard production Rooibos filled the needs of this market. Over the last century however, as Rooibos' popularity grew throughout North America and Europe, innovative new products were needed to supply emerging niches, such as the certified organic market.Enter Organic Green Rooibos. Although